Bio Bevelyn

Fifty per cent of first impressions is based on appearance alone. The image you or your company presents and reflects personality, values, capabilities and a level of professionalism. Visual messages, such as body language, facial expressions, the spoken word, the way you dress and present yourself, as well as etiquette and grooming all impact how you are perceived.

As your personal Image Consultant Bevelyn will work hand in hand with you on all aspects of your visual presentation, creating a unique and favourable impression, whether you are pursuing a promotion, a new job, interview, trying to win over a client, getting onto the dating scene or wanting to improve your overall image for personal reasons, the message you convey must be authentic to who you are and convincing to your audience.

Together we will review your current image and set goals towards achieving a recognizable and distinct identity that matches your personality, body type and desired objectives, working within your budget to transition your image to the next level, empowering you to present yourself with confidence and style.


Bevelyn R. Yusuf’s Biography

Bevelyn, your personal Image Consultant will coach and guide you or your company in communicating your unique personal brand effectively. When you present your authentic self to the world, to your best possible advantage, your self-confidence will soar ~ inspiring you to realize your full potential.’

Bevelyn started her career in the Health, Beauty, Cosmetology and Grooming industry during 1990, where she studied at the International Academy of Aesthetics and Beauty Therapy and obtained her International qualifications with CIDESCO. Due to her excellent results and achievements at the International Academy she was offered a full-time position. During her employment, she managed the in-house salon and trained/mentored school leavers to pursue their careers in the industry. After her tenure in the beauty industry, practicing, training and mentoring students she decided in 1993 to further her exposure and education in a completely different industry, and joined Mnet Multichoice.  During the period between 1993 and 1995 she fulfilled a role as apprentice in the Special Events department, where she worked specifically on pageants and special events as a Production Assistant. She then went onto formerly study Public Relations and obtained qualifications in Event management, Communications and Media. Bevelyn, lived and worked as a model and fashion stylist in Milan, Italy for a period of 4 years and has since always had a keen interest in the fashion industry assisting clients, friends and family with personal grooming, personal shopping, wardrobe planning, empowering ladies and young people within various NGO’s and church organisations to improve their appearance and boost their self-confidence. She is currently a member of the Association of Professional Image Consultants of South Africa (APICSA).


Personal Image enhancement services

  • Personal assessment – Colour Analysis, Body type assessment, Personality/lifestyle assessment, understanding the sizing system, how to dress for your body type
  • Wardrobe audit – Closet analysis, Future wardrobe plan, Accessorizing, trend proofing your closet
  • Professional shopping – define needs, budgeting tips, defining needs, time management and planning
  • Grooming & Makeup (For men & women)- make-up basics, purchasing, application, skin & hair care
  • Etiquette – Business, etiquette & dining etiquette
  • Stylist traveller – Practical travel wardrobe & practical packing tips
  • Image building – How to dress: casual, social or corporate dress code
  • Interview preparation – dress, interview etiquette, body language, grooming


Bevelyn R. Yusuf

Founder & Image Consultant

Tel: +270609715491


Skype: bevlynskype

Instagram: bevelyn_ruth

Pinterest: @BevlynRuth

Chicisimo : @prettybee

Closetremix: bevelyn yusuf